Emma Coates Departs England U23 Post to Take Helm at NWSL's Bay FC

Embarking on a fresh professional challenge, the former England youth boss has stepped down from the England Women’s Under-23 national team to be appointed head coach for National Women’s Soccer League expansion side Bay FC.

A New Chapter

She takes over from Albertin Montoya, who guided the California club during its debut two seasons in the premier American league. Montoya stated in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both on and off the pitch. This feels like the right moment to test my abilities in a fresh challenge.”

Proven Developer

In her time at the helm in 2023, Coates guided the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to America is her England assistant, Gemma Davies, a ex- Aston Villa manager in the English top division.

Kay Cossington, a one-time Football Association technical lead, highlighted Coates's credentials: “Coates is an outstanding tactician, but she also has a proven track record of nurturing talent to compete at the highest levels.”

“Coates excels at leading of teams and environments and has the strategic outlook we were searching for,” added Cossington.

The Task Ahead

Bay FC experienced a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before facing difficulties to a near-bottom placement in 2025.

Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their venture abroad. They have played a pivotal part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly shaped the development of many young players who have progressed into senior Lionesses,” he added.

Pathway Success

Since taking over Mo Marley in 2023, Coates has overseen the promotion of a number of players to the national team, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

An extensive process for successors to fill the roles is now underway, as the FA looks to continue the growth of the youth national team in the future.